3 Great Books to Start 2018

It’s been a while. I hope you’ve had a great weekend and a great start on 2018.

The past few months I’ve worked a ton on business development and sales, experimenting with pricing strategies (increased the price on one of our products with 100% without a decrease in conversion) and closing deals with enterprise customers. I revisited The Ultimate Sales Machine, which I recommend if you want some old school sales tactics (you can find my summary here).

Anyhow, I wanted share a few books with you that I’ve read recently.

Impro: Improvisation and the Theatre
This is a weird one. The best kind of weird. I have zero experience and zero interest in “impro” and theatre but I could not stop reading this great book. Keith Johnstone is the founding father of improvised theatre and shares practical lessons from teaching and performing. The book is packed with advice that’s applicable in all areas of life. For example, do you know how to demonstrate authority with a small change in your body language?

Just stop moving you head when you speak. Try it.

The Practicing Mind: Developing Focus and Discipline in Your Life — Master Any Skill or Challenge by Learning to Love the Process
I’ve been thinking a great deal about process vs. results lately. Every job post describe their ideal candidate as “results-driven”. I’m starting think that being results-driven is not that great. This book explores what it means to love the process. To love practicing. Might be a good counter to all the mandatory “How to set goal”-articles in early January.

Deep Work: Rules for Focused Success in a Distracted World
Do you feel overwhelmed? Do you keep putting in 12 hours days and still feel stuck? Then you are probably not doing deep work. I’ll be writing a summary of this book soon so keep an eye out.

I truly hope you will have a great 2018. Go and get some.

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